A Credit Card That Grows Communities
Your dollars. Your farmers. Your rewards.
Banks Don’t Reward the Local Economy — Until Now!
Every time you shop at a farmers market, co-op, or farm-to-table restaurant, your credit card doesn’t reward you.
You earn points at big box grocery stores or generic dining—but the people who grow your food?
Left out
Who’s Your Farmer is the first credit card designed to strengthen the connection between consumers, local farms, and sustainable businesses. Every swipe helps farmers keep more of what they earn, while rewarding you with experiences and discounts that celebrate a sustainable lifestyle.
Be Part Of The Movement
🌿
Get early access to the Who’s Your Farmer card and start earning rewards that matter.
🚜
Apply to be part of our growing network and get reimbursed for credit card fees through the Farm Futures Foundation.
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Offer rewards and experiences to cardholders and showcase your business as a supporter of local, sustainable farming.
Why
Support Local Farms
Farmers lose valuable income to transaction fees. Through our nonprofit arm, the Farm Futures Foundation, we reimburse partner farms for those fees and invest in grants and subsidies that lower costs even further.
Reward Your Values
Every time you buy directly from a farm, you earn unique rewards. From fresh produce to community experiences, your spending helps build a more sustainable food system
Join a Sustainable Community
Our Roots Collective connects you with restaurants, shops, and experience providers who share your values. Members enjoy exclusive discounts and perks while supporting businesses committed to sustainability.
Our
MISSION
Our mission is to empower consumers, small and medium-sized farms, and conscious businesses to build a more sustainable, equitable food system.
Through innovative financial tools, direct philanthropic support, and meaningful partnerships, we aim to make sustainable spending rewarding and accessible while reducing the financial burdens that limit farm and small business growth.
Together, Who’s Your Farmer, the Farm Futures Foundation, and the Roots Collective elevate the visibility and resilience of small and organic farms, advocate for fair business practices, and connect consumers to a network of experiences that celebrate community, wellness, and sustainability.
By linking commerce, philanthropy, and lifestyle, we help local economies thrive and ensure that farms and food producers can prosper for generations to come.
Core
VALUES
Equity – Ensuring farmers have fair access to markets, financial tools, and institutional opportunities.
Sustainability – Supporting farming practices and financial systems that ensure long-term viability.
Advocacy – Giving farmers a collective voice to influence credit card policy, fees, and institutional partnerships.
Integrity – Operating transparently and responsibly in distributing funds and representing farm partners.
Community – Connecting farmers not just with consumers, but with institutions that serve society’s most essential needs.
Innovation – Creating forward-thinking financial and market solutions that help farms remain competitive and strong
Our
ABOUT
Who’s Your Farmer is a mission-driven credit card and rewards platform redefining how consumers engage with the local food economy. Unlike traditional credit cards that reward generic spending, Who’s Your Farmer offers elevated rewards for purchases that strengthen local food systems—farm-direct sales, farmers markets, CSA subscriptions, and sustainable retailers.
This innovative model transforms everyday spending into an engine for community well-being and environmental sustainability. By rewarding conscious consumer choices, Who’s Your Farmer builds a culture where knowing your farmer becomes as natural as knowing your doctor. The platform is designed for financial sustainability, technological scalability, and nationwide reach, making values-based spending both effortless and impactful.
The Farm Futures Foundation, the philanthropic arm of Who’s Your Farmer, extends this mission beyond the consumer level by investing directly in the financial sustainability of small and mid-sized farms. While the Who’s Your Farmer card empowers consumers to buy local, the Foundation ensures that farms have the tools and resources to thrive.
Its inaugural initiative reimburses qualifying farms for credit card and payment processing fees—hidden costs that erode profit margins and limit participation in digital and direct-to-consumer markets. By offsetting these expenses, the Foundation strengthens farm cash flow, encourages adoption of modern payment systems, and supports local market expansion. Over time, this model will evolve to address systemic barriers, including access to institutional buyers and sustainable financing.
The third pillar, The Roots Collective, is a future network of mission-aligned businesses committed to conscious consumption and premium local experiences. Roots Collective partners provide meaningful perks to Who’s Your Farmer cardholders—ranging from farm dinners and tastings to sailing lessons, equine experiences, and wellness retreats. In turn, vendors reach a loyal, sustainability-minded audience, building brand awareness, driving traffic, and deepening community connection
An Integrated
MODEL FOR IMPACT
Together, these three initiatives form a closed-loop ecosystem that links financial innovation, nonprofit leverage, and experiential engagement:
For-Profit Commerce: Who’s Your Farmer channels consumer spending toward local, sustainable producers through an elevated rewards model.
Nonprofit Leverage: Farm Futures Foundation reinvests in farms to remove financial barriers and expand equitable access to local food.
Community Experience: The Roots Collective connects cardholders and local vendors through curated experiences that celebrate conscious living and shared values.
Shared Goals
Strengthen the financial resilience of small and mid-sized farms.
Reward consumers for supporting sustainable, community-based food systems.
Expand equitable access to fresh, local food and experiences.
Build a scalable, replicable model linking finance, philanthropy, and lifestyle.
Innovation & Value
This three-part model represents a new paradigm for conscious commerce—where every transaction, donation, and experience contributes to a healthier planet and stronger local communities.
Who’s Your Farmer mobilizes consumer purchasing power; the Farm Futures Foundation ensures farms can grow sustainably; and the Roots Collective brings it all to life through meaningful, local experiences that reward engagement and strengthen connection.
Together, they are cultivating a sustainable food economy powered by purpose, community, and profit.
Our lifestyle card connects you directly with New England farmers. Enjoy rewards, exclusive experiences, and help strengthen your local food community—all while farmers pay zero fees.
Together, we’re building a future where every purchase strengthens the roots of our communities.
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